Many people don't know what is Email Marketing really is. They read these really complex articles about email marketing on the web and simply lose interest.
But let me tell you It is one of the most effective ways to earn online and after reading this simple but really informative article you'll be familiar with email marketing from A to Z and you'll be able to start your own Email marketing business. So let's get started.
What is Email Marketing?
Email marketing involves the use of email to educate the customers in your email list and make them aware of the products, discounts, and services. It can also convince your email list to take a specific action like buying a product, signing up for a trial, or registering for an event.
Now you might ask What is an Email List?
An email list is simply a collection of Emails that you have collected through your blogs or websites. Or It can simply be referred to as your subscribers who would like to receive information, updates, and other details that are sent to their inbox.
Importance of Email Marketing
Most of the people ask Why is Email Marketing so important when social media visitors have grown exponentially and there is a wide range of social media platforms. But let me tell you, Almost Every social media user has an email and most people use email to search for discounts and suitable deals from the brands they are interested in. In fact, 44% of users go to their emails to search for brand promotions, On the other hand, only 4% use social media platforms for this purpose.
Still not convinced? Let's talk more numbers.
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show that 72% of email users check their inboxes more than six times a day and about 92% of internet users have a minimum of one email account.
Does Email Marketing Work?
It definitely works. In terms of providing results, email marketing still works but so do a lot of marketing strategies. But, just because it works doesn't mean you should automatically use it.
The main benefit of email marketing is the return it provides. For every $1 spent, it roughly generates $44. With so many Email marketing platforms and email builders out there, marketers working individually or in dedicated departments can still drive great results.
How to start Email Marketing?
1. Email Marketing Tools
Now, The first thing you need to do to build your email marketing strategy is to find an Email marketing tool or an Email marketing software or as some people like to call it Email marketing platform, that best suits your business.
There are several Email marketing tools out there. Some of the popular email marketing tools are GetResponce, Hubspot, Sendinblue, OmniSend, and Mailchimp all with different features. Now to choose one that makes the most sense to you, You have to determine your email marketing goals first, Some special features that you need, the size of your contact list, and the overall budget for your marketing campaign.
2. Build an Audience
Now after you are done selecting your Email marketing provider, The next thing you need to do is to Build your Audience.
A good tip to get started includes featuring an email newsletter sign-up section on your website or adding an opt-in form on order confirmation or other customer surveys. Always keep in mind that, the most effective email marketing starts when a customer opts in to receive your message. Otherwise, you'll end up in spam if you sent messages to a customer that hasn't opted in to receive your message.
3. Setup your Campaign
After building your audience you have to set up your first campaign with benchmarks to determine its overall success. The main goal of your campaign is to get as many customers as possible for this purpose you have to create an attractive message that fits your business. The most important aspects to consider are subject line, open rates, and conversation rates to better plan your overall email marketing campaign.
Conclusion
The process of email marketing can never truly reach perfection. So, you have to continuously measure your benchmark as you keep optimizing your strategy. As you get better at email marketing you can keep optimizing your Subject lines, overall design, and message frequency rates.
Hope you got the basic idea.
By applying these simple tips about Email Marketing. You can start your own digital marketing business today.
If you have any question comment down below.
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