Top 5 Best Email Marketing Platforms or Tools

 One of the most potent forms of marketing is Email Marketing as It can deliver a better return on investment(ROI) than any other marketing platform. It's great for engaging with your customer and getting to know their demands and also very good for building a community. But in order to have a successful email marketing campaign, you need the proper infrastructure to be able to increase your sales and generate more leads as much as you want. Each and every email marketing platform that you are going to see on this list has a unique set of features so that you can get the perfect email marketing platform for you to get started and get your desired results.

Here's a look at the 10 best email marketing software platforms and why you should choose them.

1. GetResponce

GetResponce is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation. It is one of our favorite email marketing platforms and it’s widely used by marketers across industries. With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software, you’ll be able to collect a large number of leads, put them in the right workflows, and turn them into returning customers. 

There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.

Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and eCommerce integration. It all depends on your goals and how you want to set them up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.

Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.

Significant Features:

1. Autoresponders to send welcome emails, follow-ups, educational series, and nurture leads automatically.
2. One-click integration to run powerful retargeting campaigns using Facebook Pixel.
3. Website visitor tracking lets you send relevant communication based on page visits.
4. Build landing pages for lead and sales generation.
5. Create paid ads for Facebook, Instagram, and Google.

Price:

Offers a 30-day free trial. 

Pricing starts at $13.12/month.

2. Constant Contact

Constant Contact helps create a professional like email marketing campaign for you. It's stand-out feature is it's smart email editor which makes it easy to customize and design great-looking emails. Other features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.

Significant Features:

1. A smart email editor to design professional and aesthetically pleasing emails.
2. Email marketing automation, including a welcome email for new subscribers, triggered email series, contact segmentation, resend emails to non-openers, and powerful list-building tools.
3. Smart eCommerce tools-and results, including segmented and automated emails.
4. Website and landing page builder.
5. Social marketing for posting ads, scheduling content, and tracking performance.

Price:

Offers a one-month free trial. 

Pricing starts at $9.99/month.

3. Sendinblue

Sendinblue is a compact platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to assist businesses to meet their customer. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM, and automation, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Significant Features:

1. A shared inbox so you never lose track of your customer email history.
2. 60+ responsive email templates.
3. Built-in CRM.
4. Built-in SMS and Chat.
5. Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
6. Facebook Ads for lead generation.

Price:

Free for up to 300 emails per day to unlimited contacts. 

Pricing starts at $25/month for up to 10,000 emails.

4. Mailchimp

Mailchimp is one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

Significant Features:

1. Get predictive insights about your contacts so you can personalize your marketing.
2. Personalize individual content blocks within your emails with dynamic content.
3. Design personalized customer journeys using conditional logic and branching points.
4. A/B testing to identify high-converting messages.
5. Website and landing page builder.

Price:

Offers a free plan for up to 2,000 contacts and one audience. 

Paid plans start at $11/month.

5. ConvertKit

ConvertKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature-rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.

Significant Features:

1. Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
2. Sell digital products with a tool built for creators.
3. Change a URL after the email is already sent with Creator Pro.
4. Create personalized email marketing campaigns.
5. Building professional landing pages and sign-up forms.

Price:

Offers a free plan for up to 1,000 subscribers. 

Paid plans start at $9/month.