One of the most powerful traffic-boosting sources for digital marketers is Email Marketing. Currently, it is considered the best to communicate directly with customers, outperforming even social media. Also, an email marketing campaign costs little to no budget. That's why It is so instrumental in generating web traffic.

But How can you use Email Marketing to get traffic to your website? Let me show you how to do that with these 5 simple ways.

Email Marketing web traffic




1. Choose the right Email Marketing Platform

The Importance of the Email Marketing platform may not look that big of a deal at all but every strategy that you are going to deploy is hugely influenced by it.

Choosing the wrong platform can endanger your email marketing campaign right from the start and can significantly decrease the chances of your email being opened but the right platform can greatly boost the chances of your email being opened.

There are also things like pricing to be considered too. So, choose the right Email Marketing platform like GetResponce or Constant Contact.

2. Mobile Friendly Emails

Studies show that up to 80% of people use smartphones to open their Emails. And if you don't optimize your emails enough to be mobile-friendly these 80% users will not open or may simply delete your email which can simply destroy your campaign to generate web traffic.

So focus more on this, get feedback, and make your emails mobile friendly.

3. Personalize your Email

As people are getting more and more into Digital marketing, the focus has shifted from pricing and products to personalization and specification.

Create exclusive offers for your target audience and be more specific. Put your customer data to work and remember the best sales messages are those which don't look like sales messages at all.

4. Write strong Subject lines

It shouldn't come as a surprise at all but as many as 35% of people open their emails based on their subject line alone. If your headline is not good enough you are losing slightly more than a third of your potential audience there.

So, focus on making strong and eye-catching subject lines and it will greatly boost the chances of your emails getting opened.

5. Analytics is Key

The Most common thing in all of the highly successful email marketing campaigns is that they are all data-driven.

Now you may ask How can I keep an eye on all these confusing analytics? The most important metric that you have to focus on is the Open Rate as it measures the effectiveness of your Subject line.

Apart from that, the Click Rate is of great importance. If your click rate is high you can assume that audience is consuming your content.


You can always optimize your email marketing campaign by focusing on these 5 simple ways. If you have any questions regarding the article just comment down below and I'll answer you as soon as possible.