Want to run a successful online marketing business? If YES, You need to have a successful email marketing strategy. Because studies show that for every $1 spent on email marketing you get a profit of at least $40.
But, to get such a high ROI you need a successful email marketing strategy. So, What is an email marketing strategy? and How to create a successful email marketing strategy?
In this article, you'll learn how to implement a successful email marketing strategy. And also the best email marketing tips to run a successful first email marketing campaign.
What is an Email Marketing Strategy?
Email Marketing Strategy is a collection of procedures that a marketer implements to attain specified marketing objectives using an email advertising. This strategy provides firms with a direct line of communication with prospects and customers for brand promotion.
Why is Email Marketing Strategy necessary?
Emails, the oldest form of digital communication, still have a strong hold on people. According to Hubspot's survey, 59% of respondents stated that emails influence their buying decisions. So, to have a successful email marketing campaign, you need to have a great email marketing strategy. Otherwise, your campaign will result in a big failure.
With an email marketing strategy in place, you can plan your email advertising process in advance. You can also plan when to send time-based promotions or non-promotion emails using an email marketing strategy.
With your email marketing strategy, you have a clear road map of all the goals that you intend to achieve. It also allows you to gauge the effectiveness of your email marketing campaign.
How to create a successful Email Marketing Strategy?
Now that you know What is an Email Marketing strategy and why it is necessary. Let me tell you how to create a successful email marketing strategy.
1. Personalize your Emails
Personalization doesn't mean sending an individual email to each and every potential customer. It means sending someone an email based on their purchase history or using their names as some well-known companies do.
For example like saying "Dear John" instead of saying "Dear Customer".
A study by Experian found that personalized emails deliver 6 times higher transaction rates. So, always personalize your emails before running your email marketing campaign.
2. Segment you list
One of the best ways to improve your email marketing is to segment your email marketing list. By email list segmentation, you can send more targeted, relevant emails that resonate with your subscribers.
There are a number of ways to segment your email list, but some of the most common include:
By location: If you have subscribers in different parts of the world, you can segment your list by location. Then you can send emails that are relevant to each group.
By interests: If you have a list of subscribers with different interests, you can segment your list by interests. And send emails that are relevant to each group.
By purchase history: If you have a list of subscribers, who have made different purchases from you in the past.
You can segment your list by purchase history and send them emails that are relevant to their past transactions.
3. Short Subject lines
The subject lines are extremely important for the success of your email marketing campaign. Studies show that more than 45% of email recipients open their emails based on the subject lines.
Statistics show that while the content of your subject line is important the number of characters used is important as well. In fact, email subject lines with 6-10 words are the ones with the highest open rates.
Subject lines can either make or break your email marketing campaign. So next time you make one keep in mind it's importance. Less is More.
4. Send Mobile Friendly Emails
Imagine sending a near-perfect email but the moment someone opens it on their mobile it looks like a complete mess. This situation can seriously harm your email marketing campaign.
Studies show that more than 80% of people open their emails on mobile. So you risk losing more than 80% of customers if you send them emails that are not optimized for mobiles.
Some tips to make your emails more mobile friendly are to:
Use bigger fonts
Use small images
Keep everything centered
Test your call to action
Don't make it hard for them to read or tap on their mobile screen.
5. Upsell and Cross-sell
These marketing methods can help you enhance customer retention, loyalty, and sales. Both strategies entail selling more than the buyer plans to purchase.
Cross-selling is used by marketers to prompt users to buy products. In addition to the ones they are already buying.
6. Give away Freebies
Promotional giveaways can not only greatly boost the number of subscribers, but also your income. You may be suspicious about why you should give things away for free. But, this type of marketing content is what many subscribers want. And are prepared to offer you their email addresses in exchange.
Freebies such as templates, tools, and e-books are most popular with 26% to 66% click-through rates.
7. Reward loyal Customers
These people help your business expand, bring you a lot of money, and spread the positive word about your brand. You keep such customers and reward them because acquiring new customers is far more difficult.
You can create a special loyalty club for those clients who make more than X orders. Give them points for each purchase depending on their check and offer to exchange them for a product or a discount.
8. Automation of Campaign
So, What is Email Marketing Automation?
Automation, as opposed to a conventional campaign, is a targeted email or series of emails that you can set and forget.
From a welcome email series to follow-up emails after purchase to awarding your clients with a unique incentive.
Automation streamlines your customer interactions so you can focus on developing content and maximizing your return on investment (ROI).
9. Keep Track of your Email Marketing Metrics
keeping an eye on your metrics teaches you how you can improve your email marketing campaign further. You can do that by simply using email marketing tools. The most important metrics you need to keep track of are:
Open Rate: The number of people who opened your email compared to the total number of recipients.
Click-through Rate: The number of people who clicked the link in your email compared to the total number of emails.
Unsubscribe Rate: The number of people who unsubscribed compared to the total number of recipients.
Bounce Rate: The number of emails that failed to deliver compared to the total number of emails.
10. BONUS
Include a catchy email signature. It makes your email look professional.
It also helps build trust and connect you with the audience.
Conclusion
You cannot achieve perfection by trying any strategy, but implementing these basics will get you started.
In this article, I told you about the best email marketing strategies. That you can use to run a successful email marketing campaign. Hopefully, you will achieve great results. But to be even more successful you have to refine your campaigns more and more until you achieve your desired results.
If you have any questions regarding this article comment below and I'll answer you as soon as possible.
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