What is Email Validation and Why you should do it?

Studies show that the Return on Investment (ROI) for Email Marketing is more than 120% but only if you do everything perfectly. A valid Email list is the basic need of any successful email marketing business. So, the first thing you must do is Email validation. But first let me tell you, what is email validation? Why should you do it? and How to do it? So, let's get started.

What is Email Validation?

Email Validation is a process that verifies whether an email address is valid and deliverable. It ensures that the email address exists and has a reliable domain such as Gmail or yahoo.

Email Validation not only helps in systematizing and cleaning your email list but also protects your sender's reputation and increases the efficacy of your email marketing campaign.

Now that you found out What email validation is you may ask "Why must I validate the email addresses?"

Why you must validate Email Addresses?

Suppose you have an email list and start an Email Marketing campaign without email validation. You will get hard bounces for invalid email addresses and If you think the valid email recipients will get their email then you are wrong. 

Why? Because getting hard bounces will destroy your sender's reputation and a poor reputation means decreased deliverability. So, even if some of the email addresses are valid you still won't be able to deliver the email to their inboxes instead it might go to spam and that's how your whole email marketing campaign will be a big failure.

So, you must validate your email list to decrease hard bounces, increase reputation, improve inbox deliverability, get rid of spam complaints, have a successful marketing campaign, and many more.

When to do Email Validation?

You need to do Email Validation only when you add new email addresses to your existing list, when you get low open rates or when you get an increased bounce rate.

but I suggest you should do it every once in a while even if nothing wrong happens to ensure that you have a clean and deliverable list of email addresses.

How to do Email Validation?

There are various ways to validate an email address, but the most common one is to check the syntax of the email address. Syntax checking simply means that the email address conforms to the standard format for email addresses.

Another way to validate an email address is to check whether the domain name of the email address is valid. This can be done by checking the DNS records of the domain. If the domain does not have valid DNS records, then the email address is most likely not valid.

Yet another way to validate an email address is to actually send a test email to the address and see if it bounces back. This is not a foolproof method, but it can give you a good indication of whether an email address is valid.

Apart from that, you can use third-party tools like Zerobounce or Neverbounce to validate your email list.

Conclusion

Email validation is a process of checking whether an email address is valid or not. There are various ways to validate an email address, but the most common one is to check the syntax of the email address.

Invalid email addresses can result in a poor reputation and can waste a lot of time and resources so you should always validate your email list right after you collect the emails. So, that you can run successful email marketing campaigns.

If you have any questions regarding email validation you can comment down below and I'll answer you as soon as possible.

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